Tesla has once again made headlines in China’s competitive electric vehicle (EV) market. Just weeks after launching the new Model 3 Long Range Rear-Wheel Drive (RWD) on August 12, the American EV giant has announced a surprising price cut. The new variant, which boasts the longest driving range ever offered by Tesla, has seen a significant reduction in price, underlining the company’s aggressive strategy to maintain its edge against rapidly growing domestic competition.
Price Adjustment for the Model 3 Long Range
The Model 3 Long Range RWD, initially introduced with much anticipation, offers a remarkable driving distance of 830 kilometers based on the CLTC cycle. However, Tesla has now reduced its price by 10,000 yuan (approximately Rp 23 million). This brings the new official price tag to 259,500 yuan, or around Rp 600 million.
This early adjustment reflects Tesla’s flexible pricing strategy in China. The company appears determined to stay competitive in the world’s largest EV market, where price sensitivity and local competition play significant roles in consumer decisions.
Quick Summary
Key Points |
Details |
|---|---|
Model Launched |
Tesla Model 3 Long Range RWD (August 12) |
Driving Range |
830 km (CLTC cycle) |
Original Price |
269,500 yuan |
New Price |
259,500 yuan (approx. Rp 600 million) |
Price Reduction |
10,000 yuan (approx. Rp 23 million) |
Incentives |
0% installment for 5 years, 8,000 yuan insurance subsidy |
Delivery Time |
1-3 weeks |
Model Y Sales |
Down 15.24% YoY in July, down 31.4% MoM |
Competition |
Strong pressure from Chinese EV makers (BYD, Nio, XPeng) |
Official Site |
Significance of the Long Range Variant
The Model 3 Long Range RWD is currently the furthest-distance electric car Tesla has released globally. Despite the fact that deliveries of this new variant have not yet commenced, the decision to slash prices highlights Tesla’s focus on preemptively attracting more customers. With this addition, Tesla’s Model 3 lineup in China now consists of four distinct options: the standard version, the long-range variant, the dual-motor all-wheel-drive (AWD), and the performance model. Notably, the prices of the AWD and performance models remain unchanged.
Additional Incentives for Buyers
In addition to the price reduction, Tesla is continuing to offer purchase incentives throughout September. Customers can take advantage of a 0 percent installment plan for up to five years, as well as insurance subsidies worth 8,000 yuan. These benefits further sweeten the deal for prospective buyers, helping Tesla maintain strong consumer interest despite stiff competition from local manufacturers such as BYD, Nio, and XPeng.
Challenges for Tesla’s Model Y
While the Model 3 is receiving aggressive pricing support, Tesla’s popular SUV, the Model Y, has faced setbacks in recent months. According to recent retail sales data, Model Y sales fell by 15.24 percent year-on-year in July. More concerningly, sales dropped by 31.4 percent compared to the previous month. This decline has led to a cumulative sales dip of 17.15 percent between January and July compared to the same period last year.
The drop in Model Y sales underscores the growing challenges Tesla faces in sustaining momentum in China. Local automakers are ramping up production, offering new models, and competing aggressively on pricing and features. This has forced Tesla to take bold steps with its other product lines to stabilize its market share.
Strategic Implications
The decision to cut the price of the Model 3 Long Range so soon after its launch reflects Tesla’s broader strategy. The company aims to reinforce its competitive edge in China, where consumer demand is shaped not only by performance and technology but also by affordability. By offering a long-range model at a more attractive price point, Tesla can appeal to consumers looking for value without compromising on performance.
Additionally, the estimated delivery waiting time for the new Model 3 Long Range remains short, at around 1-3 weeks. This is comparable to other Model 3 variants, ensuring that Tesla can swiftly deliver cars to new customers.
FAQs
1. When was the Tesla Model 3 Long Range launched in China?
A. It was officially launched on August 12, 2025.
2. What is the driving range of the Model 3 Long Range RWD?
A. The car offers an impressive 830 km of range based on the CLTC cycle.
3. How much was the recent price cut?
A. Tesla reduced the price by 10,000 yuan, bringing it down to 259,500 yuan.
4. Are there any purchase incentives available?
A. Yes, Tesla continues to offer 0 percent installments for up to five years and an insurance subsidy of 8,000 yuan.
5. How long is the estimated delivery wait time?
A. The delivery time is estimated at 1-3 weeks, similar to other Model 3 variants.
6. Why did Tesla cut the price so soon after launch?
A. The price cut is part of Tesla’s strategy to maintain competitiveness in China’s crowded EV market and to attract more buyers ahead of deliveries.
Conclusion
Tesla’s rapid decision to cut the price of the Model 3 Long Range RWD in China highlights its aggressive market positioning. With local competitors posing increasing challenges, Tesla is strategically adjusting its pricing and offering generous purchase incentives to retain consumer attention. While the Model Y struggles with declining sales, the new Model 3 pricing move is expected to help Tesla regain momentum in the world’s largest and most competitive EV market.
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